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AT&T HAS SHED THE STAUNCH blue-suit image for a hipper corporate look with an advertising campaign called "Your Seamless World" that features mobile services geared toward the on-the-go lifestyle of today's consumers and businesses.
NFL football icons Tennessee Titans' Vince Young, and San Diego Charger's LaDainian Tomlinson, as well as actress Christine Cavalier and "American Idol" contestant Elliott Yamin, among other celebrities, have been recruited to appear in the campaign later this month and the first to have digital DNA strands, Ruhanen says.